The Starbucks location in Jonesboro, Georgia offers a different concept to the typical local Starbucks. This Starbucks location is one of several other community stores across the country. Starbucks community stores aim to support their local community by supporting minorities and engaging minority-owned businesses and creating new jobs in the community. This case study details research on this concept and an event idea and poster design for the Starbucks community store in Jonesboro. 

The concept of this project was to research the ideas and mission behind Starbucks community stores and plan a holiday event that fits the organizational values and vision. The event idea was for the Jonesboro Starbucks to host a 23-hour fundraiser over New Year's Eve and into New Year's Day, where local artists and others could sell or showcase their work. The proceeds from this fundraiser would be donated to local minority-owned businesses to support them as they begin a new year. With the research and this concept created, I designed a poster to advertise the event. This project is completely educational.