Blue Ridge Bagels is a bagel shop located in Lynchburg, Virginia. The task for this project was to collaborate with a team of people to research the company and determine basic information. Using this information, we gave the organization an identity and branding update through a new logo, fonts, and color palette, along with a set of four deliverables. 

The starting point of this project was to research the given business to determine their organizational values, background,  mission, top competitors, and a basic SWOT analysis. From there, the team came up with a concept to use their initials, BRB, to design a new branding and style guide and give four sets of deliverables. Using the new branding and style guide, along with the identity update in the form of a new primary and secondary logo, the team delivered two sets of social media posts, a website design, and poster designs. This project is completely educational.