The Juicy Fruit gum brand is made and owned by Wrigley's and uses specific branding styles. This project, in collaboration with a partner, shows a series of advertisements in a triple ad campaign to promote Juicy Fruit gum. The posters designed for this campaign are cohesive with their branding and slogan. The advertisement style was conceptual.

The concept of this project was to research an assigned organization to determine the history and background of the company and what previous advertisements or campaigns they have produced. My partner and I discovered, through research, that the demographic of Juicy Fruit leans towards a younger audience for its nostalgic gum flavor. Our goal was to create a series of three print poster conceptual advertisements, all with the same idea but a different design. The slogan of the company is, "The taste is gonna move ya." Our implementation of this concept was designing a conceptual advertisement series, all containing the Juicy Fruit slogan, featuring three animals that were moving faster than normal speed after chewing Juicy Fruit gum. This project was completely educational.