Market at Main is a chain restaurant, with most locations located in Lynchburg, Virginia. This project details the creative process from start to finish of designing a new logo and branding style for a chosen organization. 

The objective of this project was to research a chosen organization's branding and identity, determine what improvements could be made, and design a new logo with attached stationary samples for more cohesive collateral. I created the logo and stationary designs for Market at Main to reflect the organization in a professional and creative style. Part of branding is the audience perception of an organization. The use of a cohesive color palette, fonts, and stationary styles ensures a polished finish in which customers could recognize the organization immediately upon seeing the design. This project was completely educational.