R. Coffee LtD is a high-end men's clothing store, located in Boonsboro, Virginia. I worked on the Innovations Public Relations and Marketing Team during my final semester of my undergraduate degree, during which time I was paired with this client. I acted as the Account Representative and communication point between the client and team and for client meetings in order to navigate the flow of information throughout the semester working with this client. This project details one of the team's deliverables: a digital lookbook of the Fall and Winter collection of clothing. 

The concept of this project was to showcase the Fall and Winter line of clothing through a digital platform in which customers could easily shop for products and find inspiration. The target audience was the company's current demographic, as well as 18-25 year-old males in the Lynchburg and Boonsboro areas. To reach this audience, our team brought in models that met this criteria, and the finished product was to be published on the company website and printed for visiting guests to take home. The team collaborated with one another for a final version of the lookbook that features thirteen separate outfits, a list of the details of each outfit with the product name and price, and close-up shots of the separate pieces. The branding used below follows the guidelines given to the team to represent R. Coffee as a high-end men's clothing store and ensures that the target audience of this project is reached.